The study by PwC and Real Estech presents an analysis of the real estate sector and its transformation by new technologies.
On the occasion of the MIPIM PropTech, PwC France and Real Estech commented the results of the study "Innovation in Real Estate: Disruption or ongoing transformation".
More recently, through the same study, they published the impactful analysis, “PropTech: Big Bang Or Buzzword”. The document reports on the ongoing transformation of the real estate sector through innovation and new technologies, driven by proptech startups.
The analysis focuses in particular on the different scenarios of possible evolutions. Indeed "the emergence of startups in real estate reshuffles the cards of competitive environment" and allows to consider three different situations:
- the front-end competition where startups want to take the place of existing solutions;
- complementarity where startups (especially in B2B) come to reinforce traditional players lacking innovation;
- and the extension of the market where startups address new customer needs.
Déborah Fritz, CEO and founder of MYRE, was part of the panel that helped to carry out the study and also intervened during its presentation.
In particular, she highlighted the necessary synergies between startups and major groups, the main players in the market. Indeed, to enable the entire sector to benefit from the dynamism provided by start-ups, established players have a strategic interest in fostering startups' innovation, in particular by opening up their data and sharing their needs.
This complementary approach allows, for example, MYRE to quickly develop the application's features by being closer to the customers' needs and by guaranteeing them a reliable data model.
